U-Tube-erific!

OK. It’s official: Google has bought YouTube for $1.65 billion. That Billion with a “B,” or the GDP of several small third world countries. Really? Consumer driven video is worth 1.6? Hum, perhaps the advertising world should begin to reexamine their creative skills and give the creative tools to the consumer. Google announced the deal to buy the online video hosting service but the future holds YouTube and Google Video on the horizon. With Google’s marketing expertise and YouTubes viral success, this is a match made in heaven. Or so Google is betting! Eric Schmidt, CEO of Google described the two companies as “natural partners to offer a compelling media entertainment service to users, content owners and advertisers.” I will be watching (and forwarding) videos that are consumer driven and will look forward to how Google changes the way advertisers reach their consumers!