Nikki Knotts
- Nikki Knotts, Producer. Adept at capturing dynamic visuals and energetic interviews to and create effective marketing strategies through video production. Part Creative Director, part Producer, part Marketing Director, Nikki has directed top-notch creative staff to produce award-winning (20 Tellys, 6 Aegis), compelling and creative broadcast programs, commercials and public relations materials (video, print and web). Clients included Proctor & Gamble, Johnson Controls, Mac Tools, Ron Jon Surf Shop, and 250 other national accounts.
- Wisdom: “People aren't "made" by themselves or by anyone else: they are released to be what they always were but had never known they were.” Archibald MacLeish
- Experience: 101 Ways to Use Duct Tape should not include “as an undergarment.” Nikki Knotts
- Imagination: Top 10 Creative Rules of Thumb: 1. The best way to get great ideas is to get lots of ideas and throw the bad ones away. 2. Create ideas that are 15 minutes ahead of their time...not light years ahead. 3. Always look for a second right answer. 4. If at first you don't succeed, take a break. 5. Write down your ideas before you forget them. 6. If everyone says you are wrong, you're one step ahead. If everyone laughs at you, you're two steps ahead. 7. The answer to your problem "pre-exists." You need to ask the right question to reveal the answer. 8. When you ask a dumb question, you get a smart answer. 9. Never solve a problem from its original perspective. 10. Visualize your problem as solved before solving it." -Charles Chic Thompson
- Perseverance: “Put on your big girl panties and deal with it!” Anon
